Did you know India has a National Design Policy?
i. preparation of a platform for creative design development, design promotion and partnerships across many sectors, states, and regions for integrating design with traditional and technological resources;
ii. presentation of Indian designs and innovations on the international arena through strategic integration and cooperation with international design organizations;
iii. global positioning and branding of Indian designs and making ‘Designed in India’ a by-word for quality and utility in conjunction with ‘Made in India’ and ‘Served from India’;
iv. promotion of Indian design through a well defined and managed regulatory, promotional and institutional framework;
v. raising Indian design education to global standards of excellence;
vi. creation of original Indian designs in products and services drawing upon India’s rich craft traditions and cultural heritage;
vii. making India a major hub for exports and outsourcing of designs and creative process for achieving a design-enabled innovation economy;
viii. enhancing the overall tangible and intangible quality parameters of products and services through design;
ix. creation of awareness among manufacturers and service providers, particularly SMEs and cottage industries, about the competitive advantage of original designs;
x. attracting investments, including foreign direct investments, in design services and design related R&D;
xi. involving industry and professional designers in the collaborative development of the design profession.
The strategy to achieve this vision would focus on strengthening quality design education at different levels, encouraging use of designs by small scale and cottage industries and crafts, facilitating active involvement of industry and designers in the development of the design profession, branding and positioning of Indian design within India and overseas, enhancing design and design service exports, and creating an enabling environment that recognizes and rewards original designs.
Draft National Design Policy (pdf) (dated October 2005)
Korea: Design Policy Plan
Dutch Design Foundation’s Policy Plan
John Thackara on Design Policy
Bureau of European Designers Association on Design Policy
UK Design Council: Design policy actions for Government
Japan: Toward the New Design of Competition Policy
