Anifest India '08
Anifest India explores challenging ideas from a wide range of artistic and intellectual perspectives, including traditional mediums, cutting edge technology, production and management, education, film appreciation and associated crafts. Festival participants are encouraged to view the art of animation and the world in new ways, and to approach the task with the vitality, humor and candor one finds in conversations among close friends.
The festival will take place in the picturesque IIT, Powai campus in Mumbai between August 15-17, 2008, and in the pipeline are dynamic speakers internationally renowned for their talent and accomplishments. The festival’s artistic lineup will be announced shortly.
“We were exhilarated by the stupendous success of our festival the past year, and are all geared up for an action-packed version 2008,” said TASI Secretary Ranjit Singh, who is scheduled to make his first appearance as a speaker this year on production management and control. “Based on the positive response from participants so far, I am confident the festival will be an even greater success this year.” he added.
Vaibhav Kumaresh, the Joint Secretary of TASI talks about IP, focusing on creation rather than marketing and copyright protection. “First get the ball rolling (create IP) then start playing the game (owning and marketing IP)” says Vaibhav whose studio has been producing successful original content ever since their inception. Their creations like Simpu and Mangal Pandu are household names.
According to the NASSCOM report on animation the Indian Animation Industry Expected to Reach USD 950 Million by 2009. The market size of the global animation industry (from the demand perspective) was estimated at USD 55 billion in 2005. The industry is expected to witness a CAGR of eight percent and is estimated to be USD 75 billion by 2009. Of the total animation market, approximately 40- 45 percent goes towards the cost of development. Based on this, the global animation market (from the developers’ perspective) was estimated at USD 25 billion in 2005, and is expected to increase to USD 35 billion by 2009.
The size of the Indian animation market is expected to witness a CAGR of 35 percent from 2005-2009 and increase to USD 950 million by 2009. Currently, activities at the production stage form a major portion of outsourcing, with postproduction accounting for a small share. The share of post-production activities is expected to increase in future. The entertainment sector contributes as much as 68 percent of the total Indian animation market (from the developers’ perspective). In entertainment, the share of fully animated movies is expected to increase significantly, from 15 percent in 2005 to 28 percent by 2009.
At Anifest India 2008 a new attraction is the Dedicated Interactive Session for added excitement and fun. The TVCA Awards which are unique to Anifest India have also seen some additions this year where the audience votes for the prize-winning film! All pre-selected films for the competition are also screened for the audience. This year a new category has been introduced: Commissioned Films which include animated ad films, promos, packaging, music videos and public service films. Last Date for entries: 5th August 2008. TASI takes a very holistic view towards animation and strives to involve all those who are connected to the industry in some form or other. If you are interested in supporting the festival
As a festival volunteer, you will have a hands-on role in implementing the Anifest India vision. Whether you are interested in a year-round volunteer leadership position or would just like to contribute a few hours during the week of the festival, your involvement is a fun way to support the festival and meet people who share your interest in the arts. To volunteer, simply get in touch with the our Volunteer Co-ordinator Devang Parikh.
Your presence in the festival audience is one of the most important ways you can support TASI’s efforts. Check out their events calendar and bring your friends and family along to share the experience when the curtain rises this Independence Day!
Be there or be square!